I got a message from someone about the new Facebook app about a new way “….for you to connect to things other than people, without cluttering your Friend List.” The blog entry can be read here. The upshot is, you can create a Facebook page for fans, of your TV show, film, carpet cleaning company, snack food, whatever. People can add themselves as “fans” and you can contact them, upload videos, etc.
Fine, I do it for The Guild. We have a Facebook group already, but I’m first to jump on new stuff, so I do it. A whole page pops up about creating an ad. This is when it gets creepy.
Boost your activity with Facebook Ads
Create an ad campaign to drive traffic and engagement with your Website, Application, or Facebook Page.
- Advanced Targeting
- Target by age, gender, location, interests, and more.
- Content Integration
- Get noticed, not skipped.
- Flexible Pricing
- Buy clicks (CPC) or impressions (CPM).
- Trusted Referrals
- Attach friend-to-friend interactions about your business to your ads.
Yeah. I start clicking, and all these options come up. I could create an ad targeting 13-15 year old boys in high school, in Georgia who are single, conservative, work at McDonalds, who like rock music and World of Warcraft and…what the fuck!? It even provides an option to have a little testimonial thing next to your ad from a “friend” of yours, like “Felicia bought tickets to Dave Matthews Yesterday” next to a Dave Matthews advertisement.
I don’t know about you guys, but it seems like a crazy invasion of privacy. Yes, I volunteered that information because it was part of setting up a page. Yes, I supposed I signed my rights away at some point for them to market it so this is semi-legal, but when it’s in your face like that…I don’t know, it makes me feel pretty skeeved out.
It makes me want to go back to MySpace, and man, you guys know how hard THAT is for me. I’d kinda rather have cluttered and disorganized, than sleek, shiny and diabolical.